Radio spends (analog and digital) are currently estimated at Dh 300 million in UAE alone. But with a growth rate of 20% to 30% annually, it is expected to reach Dh 500 million in a couple of years.

With global partnerships that have been built on the association of audio rights for over a decade, Channel 2 is planning to reach out to users across India, South East Asia, Middle East, UK, Australia, South Africa, Caribbean, Europe for cricket, and China for football.